Ā Ā Ā
Hi šš¼ I'm Magda, a director rooted in the creative aspect of social media. Welcome to Asterionika, my online portfolio. Just like Asterion, the fantastic creature living in a labyrinth, I navigate the intricate social media landscape in search of doors that lead to innovative outcomes. Explore some of the work developed through my creative process here in Asterionika. šš»āāļøš
š¼šš
Andres, Graphic Design LeadClaire, Senior Manager Creative StrategyFrank, Junior Video Editor
Gilly Hicks Fall 2023, photoshoot re-cap. July 2023.
Gilly Hicks Winter Trend Part 1,Ā campaignĀ launch video. October 2023.
Gilly Hicks Winter Trend Part 2, campaign launch video. November 2023.
My role in Social Media Creative Direction specifically focuses on guiding the creative aspects of content production and strategy for social media platforms. It involves shaping the visual style, messaging, and overall content direction to effectively engage with an online audience. This can include decisions on the use of images, videos, text, and other media, as well as maintaining a consistent brand identity across social platforms. I create content that resonates with the target audience, drives engagement, and aligns with the broader marketing and communication goals of an organization or brand on social media.
For instance, I spearheaded the entire social content plan, from capturing footage to overseeing post-production, for the Gilly Hicks winter season campaign. Our approach was to seamlessly integrate social media elements into the content during the campaign photoshoot. Here, you can see some of the results achieved in terms of awareness placement and bumped spots.Gilly Hicks Black Friday, mainĀ campaignĀ promo video. November 2023.
Hollister Co Fall 2022,Ā campaignĀ launch video. September 2022.Social Tourist, brand launch video. April 2021.Ā These campaign launch videos were strategically promoted on YouTube and CTV (Connected TV), ensuring a wide reach and engagement with the audience. Notably, our project 'Social Tourist' gained significant recognition by being featured on HULU alongside the D'Amelios' reality TV show, marking a high point in our content's visibility and impact.
P.O.V.
The Fall 2022 Hollister Co Jeans campaign marked a transformative journey that served as the cornerstone for the brand's 2023 rebranding and innovative creative strategy. While it enjoyed success, it also presented the formidable task of reshaping the brand's identity within the fiercely competitive social media arena. These conversion videos played a pivotal role in achieving numerical milestones, effectively setting the stage for our fresh identity and content approach, which will define the brand's future trajectory.
Fall 2022 campaign, conversion video.
Fall 2022 campaign, EMEA influencer video.
Close-Up of theĀ campaignāsĀ video content strategy.Content Planning involves the strategic conception of content for the season, ensuring it aligns with the brand's objectives and vision. This process includes setting the creative direction, determining the visual style, and outlining how the content will be captured and subsequently edited to meet the highest standards. It's about shaping the narrative and crafting a compelling story that resonates with the target audience.Bird-eye view of the seasonās content storyboard.
Social Tourist Volume 10, collection launch video.CHAMPIONING AUTHENTICITY
In Social Media, simplicity is key. While content planning remains important, today's audience values the authenticity of content that's easy to capture and edit. People connect best with real and relatable content. As a Social Media Creative Director, I focus on blending strategy with genuine storytelling. I've led successful paid social ad campaigns that showcase the power of authenticity, proving that relatable content drives engagement and connections..Ā
Hollicter Co Fall 2023, Ā jeans conversion spot.
Here are some illustrative examples of what a 'social-first' approach entails during the content capture planning phase.
Skills: Social Media Creative Direction, Social Media Content Strategy, Content Capture Planning, Social Media Content Production, Content Marketing, Digital Marketing, Social Media Marketing, Social Media Strategy, B2C, Tik Tok, You Tube, Meta, SnapChat, Reels, UGC, Paid Social Media, Paid Media Advertising, Media Strategy, Media Trends, Media Planning, Creative Direction, Art Direction, Creative Briefs, Presentations, Content Production, Flawless Execution, Video Content, Storyboarding, Post-Production, Editing.
As seen on: